An Israeli startup armed with $45 million is taking on Google and Apple in the race to sell your personal data

from Business Insider

Israel-based startup Otonomo is capitalizing on the fact that cars, once the symbol of American escapism, are becoming repositories of your personal data.

Cars have only become connected to the internet in the last few years, but sensors to support autonomous driving capabilities and smart infotainment consoles are contributing to an influx of data that the auto industry has never seen before.

Big Data is poised to grow even more as automakers pursue fully self-driving vehicles and the government preps to mandate vehicle-to-vehicle communication, allowing future cars to talk with each other while driving.

McKinsey & Co. predicts car data could become a $750 billion industry by 2030.

So it’s no wonder everyone wants a slice of the pie…

[read more here]

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