White House Does Cross-promotion with Disney – Oh The Irony

by Scott Creighton

“Two Star Wars Stormtroopers and R2-D2 made a special appearance with White House spokesman Josh Earnest to promote the film Star Wars: The Force Awakens in the briefing room following President Obama’s year-end news conference on Friday.” The Star Online

I wonder how long it will be before White House press conferences feature Ronald McDonald or “Flo” from Progressive insurance.

The day Star Wars opened in theaters across the globe, the White House decided to grace their press conference with a few Imperial Stormtroopers and R2-D2 in a disgusting attempt at cross-promotion (defined as “the cooperative marketing by two or more companies of one another’s products”)

Disney wants to sell tickets to their new product and the White House wants to look hip, relevant and up with the times I suppose. Put a human face on the fascist product they’ve been pumping out over the past couple of years.

Over at Antimedia, they took the time to point out the irony involved in this display.

“According to the Star Wars website, “Stormtroopers are elite shock troops fanatically loyal to the Empire and impossible to sway from the Imperial cause.” Antimedia

Josh Earnest, White House spokesperson tasked with appearing with these rent-a-clowns, said that Disney had been gracious enough to come to the White House and hold a screening of their new movie for the Gold Star families. That’s people who have lost loved ones in our imperial wars of aggression since 9/11.

That statement in itself just blows my mind. They brought a bunch of Stormtroopers over to spend time with families of fallen soldiers? Why not just get some losers to dress up in SS uniforms or as the Tonton Macoute? Jesus Christ. Talk about adding insult to injury.

But you see, it doesn’t matter to these guys. All they care about is using the Gold Star families, one last time, this time in service of one of the real constituents of the Obama administration, Disney.

Fascism should more appropriately be called Corporatism because it is a merger of state and corporate power
Benito Mussolini

10 Responses

  1. “So this a little different that our usual press conference… but I kinda like the feel of it… I hope it looks as good as it feels.”

    – Josh Earnest, White House Spokesman

    I think we’ve blown past ironic into very disturbing. But just so I’m clear the White House is aligning itself with the Empire?

    Now imagine instead of two StormTroopers standing there it’s two geared up soldiers, or police in their tactical gear.

    I’m sure Josh would like how that would feel. And his last name is ‘Earnest’… seriously…? It’s ALL just a staged play.

  2. This kind of approach by the White House, seems to me a bit childish or immature, something that the American power structure has accustomed us, throughout its history.

  3. “Josh Earnest”? … C’mon! You guys can do better than that … Something like “Truly Scrumptious” …
    What a disgrace.

  4. Is it racist to accuse the White House of going over to the Dark Side?

    • In truth, it is what they represent in «hollywood» star war movies: the dark side. The people who fight the american power structure represent the light side of the force.

      • it is a fact and in fact, there are many who say the original Star Wars trilogy was a metaphor for our imperialist nature. That’s what I mean by “irony” in this case.

        • Seems to me it’s just another movie about the naughty Nazis (stormtroopers, German helmets, Afrika Corps uniforms). And they’re trying to wipe out all the JAPs, and anyone who looks or walks a bit funny. Jewish science fiction.

          Funny that, in the last month, we’ve had Spielberg getting a medal, Lucas getting a medal, and now this, at the WH.

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